Our Story (Who We Are)
Born and raised in Southern California, Gigi grew up on the water and is an avid boater, wakeboarder, and swimmer. She noticed an essential gap in the swimwear market when she was unable to find quality swimwear that could support her active lifestyle and still reflect her personal style. Driven by her entrepreneurial spirit and a desire to offer sophisticated yet modern swimwear for women like her, she decided to take matters into her own hands. Unbeknownst to Gigi, her mother Tina--a former clothing designer and swimsuit model raised in Southern California--had shared the same interest in creating a bikini line when she was in high school. When Gigi approached Tina to create one together, it was serendipity.
Gigi began deconstructing and cutting up her old swimsuits and refashioning them into chic styles that evolved into the brand’s signature aesthetic: clean lines, architectural shapes, and crisp, laser-cut details. Tina and Gigi also referenced Tina’s modeling photos for inspiration by redesigning the classic styles she wore with fresh modern twists. Life by the water and an appreciation for design runs through their blood as both of Gigi’s Grandmothers worked as swimsuit models. For Gigi and Tina, producing GIGI C was not just a lifestyle choice, but a generational calling inspired by the women who influence them most in their lives.
As someone who had to overcome her own set of personal challenges in order to create this company, Gigi hopes to inspire and encourage other women to believe in themselves and their ideas and to pursue their passions whole heartedly.